Marketing Science Lab

Dark Matter. Marketing Science Lab

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The Formula

Dark Matter specialises in creating high-performance marketing strategies and campaigns; utilising a proven fusion of Behavioural Science, Technology and Creativity.

Research &
Strategy

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Testing &
Evaluation

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Creative &
Intelligence

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We Live In The Attention Economy

Creating high-performance marketing campaigns has never been harder. That is why we exist.

Our specialists offer marketing professionals insights into how Marketing Science can deliver next-generation strategies and campaigns.

Discover how to reduce subjectivity in marketing and develop creative campaigns from objective logic. Test theories and create meaningful engagement; maximising revenue and minimising wastage.

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Our Team Is Trusted By

Boost Your Career. Be Bold.

Many marketers are feeling frustrated by the conventional approach. Yes, it's time for something different.

Read why we believe now is the time for technology marketers to be brave with their campaigns.

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Personality Based Marketing

Learn how winning in the Attention Economy will require deeper level marketing.

Read how psychographics could unlock high-performing campaigns that maximise revenue and reduce wastage.

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Neurodesign

Neurodesign - Intelligent Creative

Learn how Dark Matter stimulates the non-conscious to deliver high performance campaign creative.

Activating audiences by combining design with neuroscience; our design principles engineer emotional responses to maximise campaign effectiveness.

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