Marketing Science Lab
Scientists and creatives making the abstract, concrete.
Marketing Science Lab
Step Five: Creative
Experts in creating compelling marketing and advertising content, our team specialises in using design principles born from neuroscience.
Our multi-disciplined creatives work with Dark Matter Marketing Scientists to create customer experiences; optimised for delivering even the most complex propositions.
To win in the Attention Economy, Dark Matter produces bold creative, proven to stimulate intrinsic human behaviours and emotions.
To ensure optimum in-market performance, all final creative executions are further validated against initial research and pressure-tested with audiences using both technology-led analysis such as EEG devices and self-reporting by the subject.
Step Six: Intelligence
Our Marketing Scientists continually monitor campaign performance and work with client teams to optimise in-market effectiveness and reduce budget wastage.
By evaluating and collating data across all client projects, Dark Matter provides deep intelligence to build predictive models for future campaigns.
Uncovering the objective truth, we're augmenting campaigns to appeal to both the conscious and non-conscious mind. Through continued learning, Dark Matter is informing the next iteration of marketing.