Marketing Science Lab

Informed by objective research. Born from behavioural science.

Marketing Science Lab

Informed by objective research. Born from behavioural science.

Step One: Research

Generating marketing intelligence using qualitative and quantitative research methods to understand markets, localised cultures and group dynamics.

Generating marketing intelligence using qualitative and quantitative research methods to understand markets, localised cultures and group dynamics.

Using the Dark Matter Research System™, our researchers generate accurate behavioural and psychographic consumer models.

Combining both individual preferences and cognitive biases with key variables such as cultural, social and economic trends, we accurately identify the purchase triggers of key audiences.

Spanning sectors and geographies, the team develops hypotheses that identify opportunities; often unanswered by competitors.

Our objective is to minimise subjectivity in marketing intelligence and discover unique behaviours and trends to develop next generation strategies.

Step Two: Strategy

Specialists in combining innovation techniques to deliver campaign and creative execution strategies that out-perform the conventional.

Specialists in combining innovation techniques to deliver campaign and creative execution strategies that out-perform the conventional.

Fusing established theories in behavioural science, personality psychology and behavioural economics, we validate existing propositions against our research hypotheses.

Our multi-faceted team immerses itself in client messaging and value propositions; whilst maintaining objectivity to gain a holistic view. Drawing upon research, innovation techniques and real-world campaign execution expertise, we develop multiple potential strategies; all of which are pressure tested with consumers in the Dark Matter Lab.

Dark Matter's unique, unconventional approach is derived from the belief that the theoretical should be proven and the abstract, should be concrete. Verified strategies, based on behavioural science and neuroscientific principles, develop deeper, meaningful relationships with audiences.