Marketing Science Lab

The future of marketing requires the theoretical to be proven.

Marketing Science Lab

The future of marketing requires the theoretical to be proven.

Step Three: Testing

Prototyping and lab-testing campaign resonance to understand behaviours and the most effective behavioural triggers.

Prototyping and lab-testing campaign resonance to understand behaviours and the most effective behavioural triggers.

By acknowledging that your audiences' preferences and rational thoughts are fluid, our Marketing Scientists test campaigns to develop an unparalleled understanding of how consumers respond to messaging and creative assets.

Our approach combines technology-led testing methods with self-reporting and personality psychology. The Lab's practice includes EEG device testing (electroencephalography), eye tracking and video analysis of micro-expressions to discover precise responses to messaging, creative assets and customer experiences.

Maximising emotional intent and minimising friction in the customer journey are key success metrics in our testing process.

Step Four: Evaluation

Evaluating response data from the Lab to ascertain market resonance and consumer acceptance.

Evaluating response data from the Lab to ascertain market resonance and consumer acceptance.

Our Marketing Scientists evaluate all tested strategies and theories, appraising each through three lenses, testing their desirability, feasibility and viability.

Once validated, each variant is scored against client metrics to yield the most advantageous outcomes for short, medium and long-term impact.

Marketing Scientists and creatives making the abstract, concrete.